Posts tagged economist

The Economist on our book

The Economist has an article about Changing the Game.  It’s a positive article, with some nice examples taken from the book, but it doesn’t really attempt to sum up our major theme: that games, through the fun and interactivity they provide, have the ability to transform the way we think about a wide range of [...]

September 1st, 2008 | Tags: , | Category: Reviews & Interviews | Leave a comment

Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.

Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.