Two big pieces of personal news: Ethan has accepted a full-time position as a professor of entrepreneurship with the Wharton School of Business, and I have left Microsoft to start a consulting firm called “Fuzbi” (the Fuzbi tag line: “where business meets game design.”) If you might be interested in connecting with either Ethan and/or I in our new capacities, please feel free to contact us directly. In addition, I will be at E3 promoting Fuzbi and indulging in this year’s bonanza of games; if you will be attending E3 as well and would like to meet up, just drop me a line.
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Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.
Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.