Following on to the recent Pew finding that 53% of all American adults play games, it looks like one of Obama’s key information planners is a dedicated World of Warcraft player, causing gamers to analyze his playing style for policy hints. On a similar note, the essay “If Gamers Ran the World” is a thought-provoking [...]
There are lots of interesting articles on games and business recently. A slightly older one is a BusinessWeek slideshow on 33 ways that game companies can make money from games, some of these methods are only relevant to game companies, but they offer interesting hints as to how game companies and other businesses can work [...]
A new survey from the Pew Internet and American Life Foundation shows that 99% of boys and 94% of girls between the ages of 12-17 play video games. Further, teenagers play many types of games (at least five different categories of games), and they play them together - 76% play games socially, at least some [...]
Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.
Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.