Both David and I were giving talks today, at two different conferences. Dave was speaking to an audience of game industry veterans and investors at GameON, where he gave a keynote drawing from our book. Dave argued that people in the game industry need to be thinking about how their products can be used for marketing, training, and productivity. His talk was blogged by Gamasutra.
I was running a session for the MIT Innovation Lab on the use of games for innovation, but this session was targeted at managers from Fortune 500 companies. We had speakers including Luis von Ahn of Carnegie Mellon, Phaedra Boinodiris of IBM, Ross Smith of Microsoft, ARG designer Dave Szulborski, and Bill Ferguson of BBN. They spoke about the way games are transforming everything from work productivity to recruiting, and I’ll be posting presentations later in the week, and will try to link to them from here.
October 29th, 2008 | Category: Reviews & Interviews | Leave a comment