According to the LA Times, over half of the teams in the NBA are using NBA Live 2008, the popular basketball game, to simulate potential trades and evaluate personnel. The general manager of the Houston Rockets said, “I don’t play EA Sports as a game. I use it as a tool. Say if you’re thinking [...]
The Training Media Review has an in-depth review of the portions of our book dealing with games for teaching and training, and put us in their top ten list. They give us four stars, and called us one of the best products of 2008, writing that “Corporate training executives now have a single source for [...]
They New York Times has published a very nice article about how the F.A.A. uses games to train air traffic controllers and, independently, to screen candidates for the position. Some notable quotes from the article:
The sophisticated video games are meant to address a serious real-world problem: Nearly two-thirds of the agency’s 15,000 air traffic [...]
Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.
Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.