Few markets are as boring as the one for bathroom scales. There’s nothing sexy about a product that tells consumers how overweight they are. No advertisement will inspire consumers to rush to the store, just to buy the latest in weight-measuring technology. No technological advancement, short of a magical fat reduction system, would inspire most [...]
Archive for Innovation & Productivity
Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.
Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.