Few markets are as boring as the one for bathroom scales. There’s nothing sexy about a product that tells consumers how overweight they are. No advertisement will inspire consumers to rush to the store, just to buy the latest in weight-measuring technology. No technological advancement, short of a magical fat reduction system, would inspire most consumers to upgrade their existing scale. This all seemed perfectly obvious until recently, when Nintendo began selling a glorified bathroom scale to millions of consumers – a scale that is in such demand that it typically sells for $150 or more. That product and its associated video game, Wii Fit, has become the latest popular example of how video games are revolutionizing large, mature markets.
Archive for Innovation & Productivity
Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.
Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.