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How video games are transforming the future of [music]

My second guest post on the New York Times Freakonomics blog is up; in this one, I explore how two video games, Rock Band and Guitar Hero are fundamentally changing the way that music industry executives think about promoting and selling music. While this story is interesting in and of itself, I chose it because it’s a powerful example of the way that games can be used to reinvent moribund markets. Almost anything can be turned into a game, with enough creativity and effort.

November 17th, 2008 | Category: Marketing & Advertising, Reviews & Interviews | Subscribe to comments | You can skip to the end and leave a response. Pinging is currently not allowed

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Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.

Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.