News round-up

There are lots of interesting articles on games and business recently.  A slightly older one is a BusinessWeek slideshow on 33 ways that game companies can make money from games, some of these methods are only relevant to game companies, but they offer interesting hints as to how game companies and other businesses can work together.  A Swiss engineering company is using techiques right out of games to create compelling point-of-sale displays.  Another article looks at the way some games tackle serious issues, ranging from tragedy to war, in an intellectual way. And, on the lighter side, humor site Something Awful imagines what business skills a few well-known games might advertise themselves as teaching.

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Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.

Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.