With confirmation today that Obama is advertising in billboards in the Xbox 360 racing game Burnout Paradise, Presidential politics have apparently started to take games seriously as way of reaching voters. Less serious is this pro-Obama voting simulator. There are also prediction games using the presidential election, and Ian Bogost’s Campaign Rush.
Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.
Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.
October 14th, 2008 at 6:06 pm
I wonder how many votes he’ll get through this ground-breaking advertising campaign?
April 26th, 2010 at 11:07 pm
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