The Financial Times has a very interesting piece on the future of serious games, citing all sorts of interesting examples, including a new “charity ARG” from the Red Cross and the use of the LittleBigPlanet game engine to graphically present Sony’s financial results. They also quote from our book about the history of games for training, and talk about some of the ways games are becoming increasingly critical to today’s businesses.
Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.
Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.