In the October issue of Inc. magazine, Changing the Game is the subject of the monthly “Skimmer’s Guide to the Latest Business Books.” The piece offers a nice summary of our argument, “Video games are the next big thing in marketing as well as powerful tools for recruiting, training, and motivating people. And not just for the Transformers set. Those of us who haven’t played anything since Frogger can benefit as well.”
Changing the Game (order via Amazon or B&N) is a fast-paced tour of the many ways in which games, already an influential part of millions of people’s lives, have become a profoundly important part of the business world. From connecting with customers, to attracting and training employees, to developing new products and spurring innovation, games have introduced a new level of fun and engagement to the workplace.
Changing the Game introduces you to the ways in which games are being used to enhance productivity at Microsoft, increase profits at Burger King, and raise employee loyalty at Sun Microsystems, among other remarkable examples. It is proof that work not only can be fun--it should be.